Background:
A non-profit organization wants to do fundraising for affected people and areas in Myanmar due to the military coup. They want to let the visitors know about their fundraising programs and ongoing events.
The website is needed to redesign for visitors to get information about the organization.
Challenge:
The challenge is to discover the pain points of website visitors and redesign the website to improve its user experience.
Goals:
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Understand visitors' pain points as they open the website on both desktop & mobile and read about the programs.
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Learn how various age groups responded to the tasks while exploring the website.
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Evaluate how effective the digital tool is in informing about the organization's activities and assisting visitors to donate.
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Figure out the solution designs to improve the user experience.
User Persona
User Testing
I asked to do 4 prompts to 5 visitors from different age groups to find out their pain points, challenges, negative interaction, and positive interactions by using high-fidelity prototypes on the website.
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one refugee
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one nurse
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one Burmese American
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One (1) male in 10s
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One (1) male in 20s
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One (1) female in 20s
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One (1) female in 30s
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One (1) male in 40s
Sitemap
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