Mattress Store
Website
Project:
Role:
Duration:
Desktop website design for a mattress store
UX/UI designer, UX Researcher
October 2022 - July 2023
Tools:
Team:
Asana, Loom, Figma, Notably.ai, Google Meet
2 Product Designers, 1 Project Manager, 1 stakeholder,
3 developers
The Solutions
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My team and I added 'Call to Action' buttons to enable users to call the store and get detailed information about the products."
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We added clickable buttons under the products to explore the different types of mattresses available.
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We decided to include customer reviews to persuade customers to make a purchase.
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Competitive Audit
We reviewed the competitive audit of direct competitors, focusing on first impressions, features, brand identity/visual design, tone, accessibility, and descriptiveness.
Direct Competitors
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The Luxury Bed Collection
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Sleep Number
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Sleep & Dream
There were also indirect competitors
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Wayfair
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Walmart
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IKEA
